Join us for Business Gems first ever LIVE Webinar
IN PARTNERSHIP WITH INSTANT VALUE INVESTMENTS
Your Digital Presence
Before You Say a Word
A professional online presence is no longer a nice extra. It's one of the first things customers use to decide whether they trust your business.
Join Business Gems and Instant Value Investments for a free webinar that will help you understand the essential building blocks of a professional online presence, why they matter, and how they work together to build trust in your business.
FREE LIVE WEBINAR
30 July 2026 | 10:00 AM | Online
What you will experience
SEE THEIR PERSPECTIVE
Discover what customers notice first when they find your business online and how those first impressions influence whether they choose to contact you.
BUILD ONLINE TRUST
Learn how your website, Google Business Profile, Facebook, Instagram and WhatsApp Business work together to build trust and strengthen your brand.
STRENGTHEN YOUR PRESENCE
Understand the key improvements your business needs and the practical next steps to create a stronger, more effective online presence.
Your online presence is more than a website.
Many business owners think their online presence starts and ends with social media or a website. In reality, it's made up of every place a customer finds information about your business online. Your branding, Google Business Profile, website, domain name, professional email, Facebook page, Instagram account and WhatsApp Business all work together to create the impression people have of your business.
When those pieces are complete, consistent and easy to navigate, they build confidence. In this webinar, we'll explore the essential elements of a strong online presence, explain why each one matters, and show you how they work together to help customers find you, trust you and choose your business.
Four Areas of Focus
Building a professional online presence doesn't have to be overwhelming. Throughout this webinar, we'll break it down into the essential building blocks that every business owner should understand. We'll explain why each area matters, how they work together to strengthen your business, and the practical steps you can take to start improving your online presence, whether you're starting from scratch or building on what you already have.
1
A Strong Brand Identity
Learn the foundations of a strong brand identity and where to start so your business looks professional and consistent.
2
A Professional Foundation
Understand why your domain name and professional email matter, and how they support the credibility of your business.
3
A Consistent Presence
Discover how to present your business consistently across your website, Google Business Profile and social media platforms.
4
A Clear Action Plan
Leave knowing what to do first, what to prioritise next, and how to continue building your online presence.
The Expert Presenters
Founder - Instant Value Investments
Sonia Sidhu
Sonia Sidhu is the founder of Instant Value Investments (IVI), a Botswana-based ICT solutions and advisory firm that helps businesses build the digital foundation behind their success. With a career spanning in telecommunications, IT solutions and advisory, she has developed a sharp eye for how businesses show up and function online, from how they are found and recognized, to how they communicate credibly with customers and partners. Known for translating technical complexity into plain, actionable steps, Sonia brings a project manager's discipline to what can otherwise feel like an overwhelming set of decisions, helping business owners move from uncertain and scattered to polished and credible.
Founder - Amanda Workman Consulting
Amanda Workman
Amanda Workman is an executive consultant, strategist, and Enneagram practitioner who partners with senior executives navigating growth, organisational change, and complex leadership challenges. With more than twenty-five years of experience advising senior executives across a broad range of industries, she brings practical insight and a unique ability to recognise the patterns that influence how people think, communicate, and lead. Combining strategic thinking with a deep understanding of human behaviour, Amanda helps leaders make better decisions, build stronger teams, and create organisations where people can do their best work.